Entering a new dimension
October 2, 2015
With the launch of these two new innovations from ESTEE LAUDER called NEW DIMENSION, a new dimension with skincare is properly entered. I mean, the technology behind this is quite jaw dropping and so advanced yet simple, I take my hat off to the brand for developing something that all women want, but has never been able to find anywhere. These two products have intense transformative power and if I had not tested it myself I would really not have thought it possible. In actual fact, they bring on change that is so achievable it changes the way women see themselves. This powerful duo consists our of the NEW DIMENSION SHAPE & FILL EXPERT SERUM and the NEW DIMENSION EXPERT LIQUID TAPE. Combined these two products will visibly define face structure, it will find the areas that needs volume and fill it, cheeks and jawline look more lifted and your best features are being highlighted by this intelligent system, it will change your angle on beauty completely. The amazing thing is, BOTH volume and structure is addressed, unlike in the past where only one of the two received attention. Let me explain the magic to you…
NEW DIMENSION SHAPE & FILL EXPERT SERUM (R1300 50ml, R980 30ml) – This serum is applied twice a day and concentrates on:
- Dimension – Transformative Shaping Technology concentrates on your skin’s natural plumpers and volumizers, hyaluronic acid, fillagrins and lipids. This in turn helps to make your face look fuller, while ‘skin smoothers’ help with skin’s natural turnover and help to improve texture and smoothness.
- Density – A pro-collagen complex helps the skin’s natural support structure to visibly increase lost density, which makes the face look drawn and droopy otherwise. The cheeks and jawline appears almost lifted and skin all over looks denser, firmer and more contoured.
- Definition – Powerful skin strengtheners in the form of potent proteins are incorporated to increase the skin’s natural ability to lift and stay elastic from the inside outwards. The ‘inner architecture’ of the skin is therefor supported to have the result of improved elasticity, firmer and contoured skin.
NEW DIMENSION EXPERT LIQUID TAPE (R775 15ml) – This product is more for precision and accurate application to very specific areas. It firms, tones and sculpts around the eyes mainly and has a fast acting instantly tightening action with visible results. Hyaluronic acid and pro-collagen boosters in the formula will result in, with use over time, toned skin around upper cheekbones and around the eyes. It is important that the Liquid Tape be used on clean dry skin and once it has settled, you can use the Expert Serum over it lightly, followed by your moisturizer and sun screen.
I found the visible difference in these two products to be a huge drawing point and I cannot help but think that they will do really well. After reading up on it a bit I found some really interesting facts too. The serum alone increases collagen levels with 294% in just 3 days which is absolutely astounding. It also increases elastin with 239% in three days only. How can you NOT try this??? The campaign is using Eva Mendes in visuals that portrays a REAL woman. You can see the faint lines around her face in the visual below. There is no photoshopped perfection and THAT to me is much more inspiring than the perfect images we see most of the time. Real beauty is someone that ages, forms lines, loses elasticity, but the point is it doesn’t have to be unattractive at all. There is something that can be done. She is of an age where she wants to start correcting contours, smoothness, firmness, density and dimension. It all is very achievable with these two products, I’ve tried it myself. The campaign is changing the angles of beauty in a way that makes me say real beauty has flaws because it’s real and if you ask me, I’m all for it.
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