The rebranding of Gosh
January 28, 2016
Danish brand Gosh Cosmetics as we know it has had a worldwide change in logo, name and design. GOSH COPENHAGEN as it is now known has a new website too where you can see everything you need to know about this brand and it’s commitment to cosmetic innovation. With the announcement of this great news, I also received three of their new products.
The brand has now launched a nail care range to compliment their beautiful nail polish collection. The range consists of Fast Dry Drops (R99) that dries polish in 60 seconds, Gel Look Top Coat (R99) that gives nails a stunning plump and shiny gel finish, 2in1 Nail Hardener (R99) calcium enriched formula that can be used on it’s own as a base coat or over your mani to keep it chip and peel free and lastly Nail Cuticle Oil (R99) that is a blend of argan oil, jojoba oil, coconut oil, almond oil and vitamin E that softens and nourishes nails and cuticles in an easily absorbed and grease proof formula.
New to their lip range is the Velvet Touch Matte Lipsticks (R125). You can choose from 8 shades that offer matte finish, soft and creamy texture, comfortable non-drying wear, highly pigmented, long lasting wear, moisturized lips with natural waxes and with added hyaluronic acid that keeps lips hydrated. Hyaluronic spheres fill up deep wrinkles and act as a water resevoir for the skin to keep lips smooth and quenched. The natural waxes that nourish lips are bees wax, carnauba wax and candelilla wax.
Lastly, something I am quite excited about I must say. I’m a huge fan of mascaras that condition lashes at the same time. The Boombastic XXL Swirl Volume Mascara (R145) is enriched with argan oil to nourish and moisturize as well as bamboo extract to strengthen lashes. This mascara delivers major volume with spectacular length, all due to the unique swirled brush that even has tiny bristles at the tip to reach the inner corners easily. This is lashes on steroids – unparalelled drama!
You’ll find the rebranded Gosh Copenhagen at Edgars as always, as well as these new launches.
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