Pantene launches a new formula to neutralize againts the water you use!
March 17, 2015
Staying on top of consumer needs is extremely important for a brand who wants to go forward, enjoy public support and boost sales. PANTENE has recently launched a product that will earn them major brownie points with consumers and that no one has thought of to my knowledge – neutralizing the damage of water. Out here on the farm my skin and hair suffer a lot by the hands of water with high salt content. Luckily the scientists at Pantene has thought of that because to many users live in areas where too high mineral content for example copper, salt or iron wreak havoc with hair. Even normal tap water can damage hair on a daily basis. Over time hair becomes brittle and dry, no matter what you do. As a trichologist and hair care expert Dr John Gray explained to us at an event last week that the minerals found in normal tap water damage the protein layer of the hair shaft over time because it oxidizes and causes ‘holes’ in the shaft. Having been in the developing laboratories for around 10 years, Pantene was now finally able to launch their PRO-V range with damage blockers. The formula actively captivates these damaging minerals and neutralizes them and penetrates deep into the hair’s molecules to provide intense moisturization. I don’t know about you, but I definitely do not have the budget to wash my hair with bottled water like the Hollywood celebrities and thankfully this Pantene range has the same effect. To have healthy and conditioned hair the shaft’s protein levels have to be optimal and because of Pro-V, protein and moisture is restored over time. As busy men and women, having to worry about the damage our drinking water does to hair is something we just don’t need. It’s a extra hassle that has now been identified and banished by the worlds first shampoo and conditioner that stops water damage – how amazing! The range is available in Aqua Light, Color Protect & Shine, Classic, Full & Thick, Moisture Renewal, Nature Fusion, Repair & Protect and Smooth & Sleek – keep a look out for the Pro-V range in stores already – they finally give you the opportunity to SHINE STRONG!
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