OLAPLEX – WHAT is it and WHY is everyone going gaga over it?
September 30, 2015
The first thing to comprehend when it comes to OLAPLEX is to understand what it isn’t – this is NOT a system that will make your hair blonder, sister. Unfortunately you’re going to have to endure a bit for the perfect blonde – ask me, I know. Although the whole stigma around the product has gotten a bit off the point and specifics blurred when describing it, this is a hair strengthening system on steroids. As in, the best and most advanced there is globally. I think the reason people tend to think it’s a ‘blonding’ product is because with it’s help you are able to go blonder without any damage. I’m talking from black to platinum in one go, no breakage, no damage, nada. You’ll need a few hours but beauty knows no pain as you know. So just to get this straight – and the distributors wanted me to reiterate this fact so that there is no doubt whatsoever – this is not a system that will make your hair blonder (….and I really do hate using the Kardashians as any sort of reference because I am just so over them, but Kim used Olaplex when she did her blonde publicity stint a while ago where she went from dark to platinum in one sitting, with no damage). Instead it is a super powerful insurance policy for your hair. Of course, as one to dapple in crazy colors I was the first to say hell to the yes, I’ll try it. I’d also just like to stress the fact that you don’t have to be a hair coloring diva in any shape or form to qualify for Olaplex. It is just as effective to use as a hair treatment product if you have damaged, dry, lifeless or stressed hair. If you are however a coloring fiend like yours truly, let me open the gates to heaven for you sugar…
So Olaplex firstly, is a 3-step system of which the first two steps have to be done in-salon. Step 3 is done by yourself at home, a week later. Step 1, called the Bond Multiplier (15ml), is applied to dry hair. It stays on for around 5 minutes, combed through, not rinsed out and towel dried before you advance. If you are ‘Olaplexing’ while coloring your hair, this is the step your stylist will mix in with your decided shade. It penetrates, protects and starts rebuilding the bonds which I’ll explain a bit later. Step 2, Called the Bond Perfector (30ml), stays on for 10 minutes, applied from roots to ends and combed through. The components in this step cross links the bonds still in tact and sort of forms a mesh, increasing hair strength while Step 1 does his thing. After this step you can rinse, shampoo and condition. Around 4-7 days later you can apply Step 3, the Hair Perfector (30ml) at home. Apply it to towel dry but unwashed hair. Comb through, leave on for 10-20 minutes, rinse, shampoo and condition. This last step is all about maintaining the work Step 1 & 2 have done.
What struck me about this magic-in-3-bottles product is that it does not necessarily soften hair as you’d expect, but hot damn my hair felt a million times stronger and the proof was in the pudding – the blow dry brush did not have a single one hair on it after drying my hair – that’s a HUGE feat if you know what it’s about. It’s not like my hair breaks for no reason, I figure it’s jumping ship in fear of what I’ll put it through next time. I admit I have incredibly strong hair and would never ever have been able to do a quarter of the things I’ve done to it if I didn’t have strong hair genes (thanks mama). What I really like about Olaplex is that it repairs and protects like a boss. Other treatments just hide damage superficially (with a few exceptions, but nothing on this scale) with oils, silicone and waxes – all leaving your hair super soft, fooling you into thinking it worked magic. NOT. Pardon me for getting a bit technical but I really need you to understand how this works. Olaplex eliminates the risk of damage, so you can basically push the envelope with color without messing with the integrity of your hair. The vibrancy and shine will last so much longer and if you do regular blonde you’ll know what a bust it is to get blonde hair to shine with health apart from cheating and bathing it in shine spray. The hair fiber contains disulphide bonds and it’s extremely important to keep these bonds intact. Especially if you want strong and healthy hair. As much as I loooove a good straightening with heat, flat ironing, perms, relaxers, coloring, highlighting, bleaching and (believe it) over exposure to sun and wind are the main things that compromise your disulphide bonds. You can still carry on using all your favorite shampoo’s and conditioners but after getting your hair condition up with Olaplex my guess is you’ll probably invest in something that will maintain it. Anything sulphate free should be good, especially if you want color to last. Can you use it more than once? Absolutely yes – it will just increase the condition of your hair, will leave no deposit and will not alter your hair’s ability to adhere to color.
Post Olaplex – my hair looks so pretty I want to kiss it. (Sorry for the grainy quality, lighting was a bit of a struggle)
So who can use Olaplex? All types of hair across the board react to this treatment in a brilliant way whether it be Caucasian, Asian or African, hair of all textures and types – even virgin hair – confirm that the hype around the brand has reached cult status within months of it’s global hair treatment takeover. The formulas contain no silicone, no sulphates, no phthalates, no DEA, no aldehytes and there is no testing on animals. I also don’t know if you have noticed this yourself but I have seen NO advertising for Olaplex in magazines or on TV and the reason for this is because the word-of-mouth advertising the brand has received has been so phenomenal, it really does not need anything more. I mean, would you rather believe an ad on TV or what your friend who had it done says? If there is any further info you need on the brand, visit their website www.olaplex.co.za or better yet, book your treatment (you can expect to pay around R500 for two treatments) at StyleBar salons (www.stylebar.co.za) to experience it for yourself. As you’re reading this I’m in the chair again going royal blue – because now I can!
Thanking StyleBar and Olaplex for taking me through this experience, you’ve made a believer out of me and I’m vouching for the fact that you’re changing lives – one head of messed-up hair at a time…
Did you like this post? Share it with your friends!