Meet my online partner, Liquid Edge
How the journey started
My experience with Liquid Edge has been nothing but smooth sailing from our very first meeting. I was looking for a modern and fresh design for my blog, something that would create excitement in the market. Through a family friend I heard about Liquid Edge and after the first cup of coffee I knew this was going to be the beginning of a new and exciting journey.
The complete transformation of eloisedreyer.com
"It was a privilege to innovate on this digital project with Eloise and my creative team. We approached it by starting with her corporate identity and doing a lot of research into the beauty industry. Once we understood what the current market trends were and who her target market is, we carefully crafted her brand. Since Eloise is such an integral part of the brand, it was important to blend her personality into the site so that a reader would look at it and see Eloise, not just another blog."
– Zandre van Rensburg, Creative Director
"When I first met with Eloise, she made sure we understood her deep love for boldness, pink and beautiful patterns. We focussed on keeping these elements throughout her corporate identity, but we aimed to refine them and bring more emphasis to "Eloise" as the brand. This is why we included a photo of her alongside the logo. A new pink palette was also introduced that resembles the colour of a classic pink lipstick. We also used patterns that complimented Eloise's site, instead of distracting from it."
– Michelle Wiese, User Interface Designer
"Every project we accept at Liquid Edge comes with its own challenges and I especially enjoy being challenged. And what better way to be challenged than with something I know nothing about – makeup! One of the main changes we implemented was to make it easier for Eloise and her readers to interact with each other and share it on their favourite social networks. We also focussed on implementing SEO best practices to help her content show up in search engines along with providing her readers with more valuable information. Considering how most of her readership has a smart-phone these days, we built her blog to be entirely responsive. Her content is now readable on any device. I'm really looking forward to the road ahead with Eloise where we will be helping her to further build her personal brand and industry influence." – Andries van Wyk, Front-end Developer
Why I recommend them
“The biggest thing I admired was how well the team works together. Like a very well-oiled machine, absolutely flying through the different processes of redesigning my website. Having had to create a beauty website must have had some challenges, but they amazed me every single time they came back with their regular process updates. It felt like little angels making every single wish for my website come true. I would never have the words to thank Liquid Edge for what they have come up with and the hours of research they have done to make my site the best of its kind. I completely love my custom-made space. Thank you, thank you, thank you Liquid Edge!”
Eloise Dreyer, Author of eloisedreyer.com