Giveaway! #LoveYourAge no matter what your birth certificate says!
August 25, 2015
Yesterday a global Lancome campaign went live in honor of women of all ages. The #LoveYourAge campaign in collaboration with the brand’s star serum Advanced Genifique is celebrating beautiful you, no matter what your age. Did you feel beautiful at 20? Do you still feel beautiful at 40? Four Lancome ambassadresses celebrate their age in this campaign and being 39 (turning the big 4-0 later in the year) now, I chose to showcase the beauty of Kate Winslet who is 39 now too. With today’s focus on beauty and looking as young as possible, why not stop for a minute and appreciate the age you are? Working in the industry myself I often get sucked into the image of ‘perfect youth’, but for once I am standing up and saying “I am 39 years old. I have earned every age spot and fine line. Age is a number and beauty is in the eye of the beholder.” (Cheesy but true). Can you do that too? Why do we have to hide our age? Why do we lie or laugh when people ask us how old we are? Do we have something to hide or to be afraid of? I call bull. We need to stop, look at ourselves in the mirror and appreciate the hardships we endured, roads we travelled and celebrate our age – at any age, you are beautiful!
In this campaign, major focus is put on the serum of all serums, the youth activator deluxe and star of the show – Lancome’s Advanced Genifique serum. The serum launched originally in 2009 and great success. The results are immediate and long lasting and have received numerous awards world wide. Around 4 bottles are sold every minute across the globe, so you can see the cult status it has reached. The elegant ‘little black bottle’ has become a symbol of style, sophistication and youth. The formula hides fine lines as well as deep wrinkles, promotes radiance, improves texture, adds firmness and radiance, prevents sagging and gives skin a clear and even look – a look of pure and undeniable beauty. The serum has a silky feel on the skin and absorbs nicely. The dropper you use to dispense the product is self-loading and two to three drops is adequate per use. Using it twice daily you’ll unlock your ultimate beauty no matter what age you are.
Advanced Genifique is available in 30ml (R780) and 50ml (R999) at Lancome counters in selected Edgars, Red Square, Stuttafords, Woolworths, Foschini and Truworths stores.
I will be giving one reader the opportunity to win a bottle of the serum if you can tell me what about your age makes you feel beautiful? Please like my facebook page Eloise D Beauty and I’ll announce the winner next week Tuesday the 1st of September under comments right here on this post. Only SA residents may enter – good luck!
Did you like this post? Share it with your friends!