There’s a quote that says ‘If you love what you do you don’t work a day in your life’. At work on shoots, brides, giving lessons, I often get told people can see I love what I do, so I’d say that saying is true! When starting in the industry in 2004 for me it was only makeup, makeup and more makeup. I wanted to colour in faces, be creative and was setting pretty high standards for myself and walked out at the top of my class after I studied. With time I built up a strong reputation, was given a lucky break to work with celebrities, some of whom stayed clients throughout the years. Pretty soon I was called a celebrity makeup artist. Along the way there were people who tried to trip me up, got it right and had big successes when I failed but that only made me want to stand out more and create my own brand. I trained in doing hair, started loving doing nails and nail art and soon I was an all-rounder.
I made a conscious decision to not work through agencies and always worked freelance. It was tough because agency girls got all the work and that only meant I had to hustle till I didn’t have to introduce myself. Because hard work always pays off, my agency-less self has shot for magazines, done fashion week, taught makeup, trained artists and done so many brides I can hardly remember them all. Being an all-rounder meant one part was still missing. Always loving writing, I decided to start a blog one winter in 2008 years ago after being involved with the family business on the side. I scraped together all my makeup and started taking pictures and blogging about it on a free template website. Soon brands started to contact me and parcels were streaming in for me to review product and feature. The platform I was working on at the time was getting too small and eloisedreyer.com was born after being a well nurtured hobby. I adore reviewing! It gives my loyal clients and readers a perspective on products and sometimes the technicalities behind it to be completely informed before they purchase a product.
People often ask me ‘Well what do you do if you don’t like a product?’ My answer is simple: I just don’t add a personal opinion. I will never badmouth a brand publicly. I will still feature it because what does not work for me might very well work like a dream with you! The website has become among the most read in the country and also the first of its kind because I AM a makeup/nail/hair artist. I work with the product. I can speak with authority on my subjects because I see it from my work perspective also. The years has shown me, contrary to how I started out, the beauty industry is not just about making pretty and applying colour. It has as many facets as any other industry. Beauty is about what makes each of us feel beautiful. Beauty is about fragrance, skin, body, nails, hair, and of course makeup. I can have a no-makeup day with hair in a rough bun but wear a fabulous fragrance or have a stunning red manicure and I will feel beautiful. (On a bad day there is always lipstick…)
My idea with the website is to show you all there is to know about beauty out there and leave it to you to decide which of those bits and pieces will help you feel beautiful. Being your personal beautiful self is exactly why I do what I do.
Having my website as a hobby took on a life of itself and today it is one of the most read and recognized websites of its kind in South Africa. I have an amazingly supportive family and group of friends who always help me stay focused and maintain a balance. Writing about beauty, sharing my beauty industry knowledge, dragging my readers along on my fitness journey, sharing my favorite new accessories sometimes all gives me a perfect outlet for my creative self.
With the re-design of eloisedreyer.com with the help of the absolutely most amazing group of people from Liquid Edge, I’ve tried to make things easier for my readers. I’ve grouped subjects together for easy reference, added my live twitter feed so you can follow what I tweet, as well as add my Instagram account which will let you see what I do for work, at events, the latest products I’ve received to review as well as what we get up to over weekends. Liquid Edge has spent hours researching the best look for the site to make it pretty to look at and they have also added Instagram, Twitter, RSS and email buttons for you to share my posts. Contact me if you have questions about products or just need advice on an issue you might have. If you need to know more about them, click on the Liquid Edge logo on my site to find out what amazing work they do and see the high profile clients they do work for. I wanted to create a platform where you can interact with me, let me know what you think, comment on posts and discuss beauty concerns. I will try my very best to always be objective and be available for any contact from your side.
Connect with me
Some of the collaborations and magazines I’ve worked on or featured in:
Fair Lady magazine, Elle magazine, Stylescoop, Rooi Rose magazine, De Kat magazine, Destiny magazine, People magazine, Top Billing, Cape Town Fashion Week, Cape Town Street magazine, Beauty South Africa, Womens Health magazine & many more.